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Consumer Cultures

New Consumer Cultures in the Global South

Project

We explore the cultural consequences of economic change among people who have traditionally been categorized as ‘urban poor’.

Researchers

The project brings together a team of researchers from Guangzhou, China; Metro Manila, Philippines; Mexico City, Mexico; and São Paulo, Brazil.

Visual essays

The project

In the big cities of many developing economies, millions of people who used to be thought of as ‘poor’ have joined some of the world’s biggest and most powerful consumer markets. What does it mean to be poor in a big city of the Global South today? If people on low incomes are shopping in supermarkets, using smartphones and other electronic devices, building new homes and changing their spending practices, can they still be thought of as ‘poor’? Are the world’s new consumers joining the global middle class with their new lifestyles? Or does belonging to the working or popular classes simply look different today?

New Consumer Cultures in the Global South brings together a team of researchers from different parts of the world to study these questions in four cities: Guangzhou, China; Metro Manila, Philippines, Mexico City, Mexico; and São Paulo, Brazil. Funded by the Australian Research Council, our project makes use of interviews, photographs and archival research to understand how consumer cultures have changed across these different countries of Asia and the Americas.

We explore the cultural consequences of economic change among people who have traditionally been categorized as ‘urban poor’. We examine how new industries and new consumer practices are changing the cultural lives of urban poor communities. Alongside new opportunities and new lifestyles, we ask whether new social tensions also emerge when large groups of the former poor have become mass consumers.

New Consumer Cultures in the Global South is hosted by Western Sydney University, in partnership with Ateneo de Manila University and the University of Bath. The project is funded by an Australian Research Council Discovery Grant (DP190100727).

Researchers

AUSTRALIA

Professor Anna Pertierra

Chief Investigator (CI)

Yinghua Yu

Project Manager

CHINA

Associate Professor Tingting Liu

Chief Investigator (CI)

Zishan Lai

Research Assistant

Siyun Dong

Research Assistant

Yuting Yang

Research Assistant

PHILIPPINES

Professor Czarina Saloma-Akpedonu

Chief Investigator (CI)

Cherie A. Alfiler

Project Manager

Matheu A. Macatangay

Research Assistant

Margo Cruz

Research Assistant

Aaron R. Vicencio

Photojournalist

BRAZIL

Professor Rosana Pinheiro-Machado

Chief Investigator (CI)

Dr Marina de Castro Frid

Project Manager

Ana Clara Chequetti

Research Assistant/Photojournalist

Igor Perrut

Research Assistant

MEXICO

Dr Ahtziri Molina

Chief Investigator (CI)

Dr Bianca Garduno

Project Manager

Manuel Acevedo

Research Assistant

Maribel Montúfar Hernández

Research Assistant

Miguel Angel Alba Cristales

Photojournalist

Contact

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